Everything I create has layers of meaning, intention, and beauty at their core in order to elevate the aesthetic and the experience of your celebrations.

The Haggadah began as a personal project for my family, which quickly developed into something beyond what I ever intended. In 2019, The Haggadah and our kids companion Haggadah—Hug-It-Out went semi-viral in Toronto when hundreds welcomed the Haggadot into their home. Since then, The Haggadah Collective has grown so much! It can be found on the shelves of the Jewish Museum NYC, the Weitzman National Museum of American Jewish History, and several boutiques throughout Canada and the US.

It didn't take me long to get my inner interior-stylist into gear and create other beautiful Jewish items with the same intention. They are my way of practicing Hiddur Mitzvah, "the beauty mitzvah." Hiddur Mitzvah refers to actions that glorify or beautify the observances and celebrations within Jewish tradition (it's a real thing, look it up!).

Today, there is no greater pleasure for me than to have my growing family together for Passover and to see the sheer joy in my 95 year-old mother’s eyes when she walks into our home, breathes in the familiar aroma of the foods being prepared, and hugs her grandchildren. I feel immeasurable pride to witness my family read from the Haggadah that I curated. I watch as my mother takes in my Passover table filled with all the perfectly selected pieces she collected for me over the years, right alongside the ones I created myself with The Haggadah Collective.

I could never have predicted that an act of love for my family, would evolve into creating this, The Haggadah Collective.

Why is The Haggadah and Hug-It-Out different than any other Haggadot?

Below is the reason why. Here are some highlights and components of the Seder which promote our Jewish values.

The Fifth Child represents the child of the Holocaust that did not survive to ask a question.

The Fifth Cup of Wine honours the strength and resiliency of refugees across the globe.

Miriam’s Cup honours the role woman played in the Passover story.

Matzah of Anguish and Hope acknowledges the unspeakable horrors of terrorism that have shattered the lives of people in Israel.

The Orange on the Seder Plate represents inclusion and solidarity with those not explicitly present in the Passover story such as women and the LGBTQ+ community.

Four Cups of Wine each cup has an interpretation by Rabbi Baruch Frydman-Kohl.

Gender Neutral Text in order to promote social change and contribute to achieving gender equality.

Recipes for Passover for adults and kids to enjoy.

All prayers are in English, Hebrew, and transliterated Hebrew. Songs are also included.

The Haggadah Collective was created with love and respect for my family and I hope it resonates with yours.

Love,

♡ Pearl